My favourite games are adventure games, especially the ones with a lot of freedom to let you make your own choices. I like the feeling (or illusion rather) of freedom it gives. Even if there is a set path, just letting me decide when I want to do what is incredibly appealing to me. In the lecture it was said that aporia is a greater problem in games than it is in books, as you get completely stuck if you can't get over a certain obstacle, whereas in a book you can just skim over it and hope later you will be able to catch up on what just happened. However, games make good use of this by purposely putting blockades in your path and especially adventure games, which are practically built around this. Making you overcome themon your own leads to an epiphany. It is this feeling exactly that makes me love games full of difficult puzzles and obstacles.
A good example of this is King's Quest. This is an old series of games, where you usually had to draw your own maps of the mazelike environments, and if you did not approach a dangerous situation in the right way, your character might actually die, forcing you to search for a new approach. And treating you to some excellent puns.
A popular example of an ARG is ilovebees.com, which was a viral marketing campaign for the game Halo 2. It involved a normal looking website on beekeeping which would after a while be "taken over" by an artificial intelligence of some sort. In the official trailer, the URL to ilovebees.com flashed for a split second and audio logs were posted on the website which slowly revealed more and more clues as the data of the website was slowly corrupted. This campaign was a huge success, leading to over 3 million pageviews in the 3 months it was up for. A great marketing move, seeing as it spread like wildfire with hardly any effort on their part.
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